Omni-Format Content Strategy that Works
Welcome!
I’m Jennifer ThomΓ©, a seasoned content strategist with a passion for crafting data-driven narratives that resonate with both human audiences and search engines. My journey is defined by a relentless pursuit of excellence in content creation, team building, and strategic thinking.
π Crafting Connections Through Content Mastery
At my core, I excel in crafting data-driven content campaigns that go beyond expectations. Whether it’s spearheading campaigns that generate millions in revenue or achieving a staggering 4,000% increase in organic traffic, I bring strategic prowess to the forefront.
π Elevating Brands, Building Teams
I don’t just strategize; I build high-performing teams. My knack for assembling diverse teams has helped win national awards, drive 6x ROAS, and propelled eCommerce objectives past the $50 million mark. Leading successful product launches that surpass projections by millions is not just a goal; it’s a testament to my leadership style.
π Awards and Recognitions: A Testament to Excellence
I don’t just meet industry standards; I set them. My campaigns have not only won awards but have been recognized in national outlets like Forbes, Fast Company, and Inc. From Fast Company’s World Changing Ideas to Forbes Best Startup Employers, my work stands as a beacon of innovation and excellence.
π Global Impact, Strategic Thinking
Navigating international markets is second nature to me. As the Director of Communications for APAC, I spearheaded strategic content and communications plans for large companies entering the U.S. market. My ability to design and implement workflows across different time zones showcases my global acumen.
π Education: A Foundation of Excellence
My journey is marked by academic excellence with a graduate certificate from Georgetown University and a Master’s in Chinese Literature and Language from Arizona State University. My educational background complements my extensive professional experience.
π οΈ Skills: A Toolbox of Expertise
From content production and management using tools like HubSpot and WordPress to proficiency in languages such as German and Mandarin Chinese, my skill set is diverse and dynamic. I’m not just a content strategist; I’m a versatile marketing professional with expertise in demand generation, digital marketing, and analytics.
π Analytics to Action: Google Analytics Expertise
My analytical prowess extends to Google Analytics, providing me with the insights needed to shape impactful strategies. In a world driven by data, I transform analytics into action, driving results that matter.